Wingman Classic
Branding
Overview
The Wingman Classic at the Urbana Country Club is an annual charity golf event to raise money for Folds of Honor, an organization that helps veterans and their families. The event is held annually on September 11th and includes a golf tournament as well as skydivers, a helicopter golf ball drop, and other charity events. The Club's leadership wanted to create a cohesive branding system for the event that could be applied to marketing materials, merchandise and other event collateral, year after year.
From colors to graphic elements, the branding for the event embodies the tradition and history of Folds of Honor's mission while creating a modern and functional design system. The primary icon, inspired both by the game of golf and the "wings" of a pilot, creates a strong signifying element for the event that can be applied across all potential applications.
Roles
Brand Design
Brand Strategy
Project Management
Art Direction
