Overview

In 2023, Storyhorse was tasked with translating Canopy’s refreshed brand identity into tangible touch-points. As the first to put the new guidelines into practice, we played a crucial role in recommending refinements and identifying opportunities for improvement. Guided by the newly defined brand, we translated its core elements into a captivating visual language.

The result was a comprehensive suite of collateral, from on-property touch-points to brand marketing materials, that embodied the brand’s refreshed identity. This cohesive collection effectively communicated Canopy’s evolution and strengthened its brand presence.

Roles

Brand Design
Brand Implementation